The woman behind the work

Abbey Rose

Abbey Rose

The Spiritual Accountant

I’m Abbey Rose. And I was never very good at staying in the box.

I started my accounting career at 19 years old, sitting behind the reception desk of a small accounting office in Bundaberg.

Back then accounting looked very different.

I worked my way from reception into primary production tax returns, summarising enormous handwritten ledgers, assisting with audits for unincorporated associations and learning how businesses actually worked from the ground up.

I then completed my Diploma of Accounting, moved to Brisbane and stepped into a much larger accounting firm while studying at QUT.

Suddenly, I was living cubicle life.

I prepared financial reports and tax returns, but I was also fortunate enough to work from a smaller office acquired by the firm, in Tingalpa with two other accountants. There, I wasn't hidden behind a desk. I met with clients, received their information, prepared their work, explained their results and helped them understand what needed to happen next.

And I loved that part.

Not just doing the numbers.

Helping the human sitting on the other side of them.

I saw a gap very early.

In 2008, while I was still working and studying, I asked whether I could begin helping a few clients on the side.

Because I already knew cubicle life wasn't going to be my future.

I wanted to be in businesses. I wanted to understand what was actually happening behind the numbers. And I could see a huge disconnect between bookkeeping and accounting.

Bookkeepers did the day-to-day work but often weren't valued for it.

Accountants understood the more complex financial and tax requirements but were often receiving books that required substantial work before they could even begin.

The tension between the two professions ultimately cost the client.

So I built something different.

I combined bookkeeping with accounting knowledge so that the day-to-day financial management of a business was completed with the end result already in mind.

Clean books. Better information. Tax-ready accounts. Less duplication. Better collaboration.

Eventually I left the firm and built my own business while finishing university, working alongside tax agents and other professionals.

My philosophy was simple... The client comes first.

That eventually evolved into my first accounting and bookkeeping practice, bringing bookkeepers, accountants and tax professionals together rather than positioning them against each other.

This was when cloud accounting was still emerging. I could see where the industry was heading and the opportunity technology created to make financial management more useful and accessible to business owners.

I wanted to build a national practice.

And for a while, that's exactly where I was heading.

Then life handed me one hell of an education.

I moved to Melbourne six months pregnant and newly married, expanded into another location and entered business partnerships as part of my plans to grow nationally.

And I learned something they don't teach you in accounting school...

Knowing your numbers is important. Knowing who you're doing business with is equally important.

After the birth of my second child, a business partnership collapsed and the clients from our joint practice were moved into my business partner's own operation.

My revenue disappeared almost overnight.

At the same time, I was working as a CFO for an entrepreneur and found myself exposed to corporate practices I was not prepared to participate in.

I walked away.

Meanwhile, because I could no longer complete my QUT studies from Melbourne, I had transferred to the University of New England. Based on my previous university studies and professional experience, I received credits that allowed me to undertake postgraduate studies in public accounting, completing the educational requirements I was working toward for tax-agent registration.

I was two subjects from completing that pathway when everything came crashing down at once.

The business disappeared.

The CFO role ended.

My financial world collapsed.

And on Mother's Day 2018 my marriage ended. My daughter was two. My son was one.

I had spent years learning how to read a balance sheet.

Suddenly, I had to learn how to rebuild a life.

That became the beginning of The Spiritual Accountant.

I left accounting.

Completely.

I went into survival, healing and what would become an enormous spiritual awakening.

I became a Reiki Master. I studied energy healing, shamanic practices, Munay-Ki, NLP, relationship psychology, inner-child work and human behaviour. I read hundreds of books and explored spirituality, consciousness and healing.

Not because I was building a brand.

Because I was trying to heal myself.

At the same time, I was navigating bankruptcy.

My marriage had left me in significant financial distress and I eventually had to rebuild everything from the ground up.

My finances.

My career.

My identity.

My relationship with money.

My understanding of success.

My understanding of myself.

Bankruptcy taught me things about money that years inside accounting never could.

I became obsessed with bigger questions.

How does money actually work?

How do mortgages work?

Why do businesses succeed or fail?

Why are incredibly intelligent people terrified of their finances?

Why does shame attach itself so easily to money?

How do our financial systems affect human behaviour?

What creates strong businesses, families and communities?

Why do people continually outsource their financial power instead of understanding it themselves?

And eventually I realised something profound...

I was the power I had been looking for.

But accounting wasn't quite finished with me.

By then, I was working in a spiritual centre.

I worked reception. I facilitated sound healing and energy work. I was immersed in a completely different world.

And I loved it.

I was also broke.

Then one night, on the way to an event, I had a car accident.

Unfortunately, the other car was a Mercedes.

I didn't have insurance. I couldn't afford it.

Apparently the energetic protection bubble around my car had some exclusions in the fine print.

I needed money. Quickly.

So I did something very simple.

I went onto Facebook and wrote a post...

“Something you probably don't know about me... I know accounting and tax. Does anyone need some help?”

The response was overwhelming.

One of the first people I helped was a friend who had around three years of accounting work to sort through.

We opened Xero and started working.

But as we went through the numbers, something else started happening.

Fear surfaced.

Shame surfaced.

Past financial decisions surfaced.

Trauma from a domestic violence relationship surfaced.

Fear about her future surfaced.

And instead of ignoring all of that and telling her to find a therapist while I finished reconciling the accounts, I used everything I had learned over the previous years to help her move through what was coming up.

We dealt with the numbers and the human being experiencing them.

We got the work done.

Afterwards she looked at me and said “Oh my God. You should be The Spiritual Accountant.”

I laughed.

Absolutely not.

For about three months she kept telling me this was what I was supposed to do.

For about three months I kept rejecting it.

But legacy is funny like that.

You can ignore the tap on your shoulder, but eventually it becomes impossible not to hear it.

So I stopped running from it.

And The Spiritual Accountant was born.

Today, I help people create, manage and protect wealth differently.

My work sits at the intersection of financial intelligence, business strategy, human behaviour, spirituality, consciousness and lived experience.

I understand numbers.

I understand business.

I understand what happens when businesses grow.

I understand what happens when they collapse.

I've experienced partnership breakdowns, corporate environments, bankruptcy, rebuilding, motherhood, divorce, entrepreneurship and starting again when there wasn't much left to start with.

I've also spent years studying the human being behind all of it.

Because I've learned that you can give somebody the perfect spreadsheet, business plan or financial strategy, but if fear, shame, identity, avoidance or self-worth is controlling their decisions, the spreadsheet isn't the real problem.

I don't just want you to have better numbers.

I want you to understand them.

I want you to know what they mean.

I want you to be able to make decisions from them.

I want you to build something sustainable.

I want you to stop outsourcing your power.

And ultimately, I want you to create wealth that actually means something.

Not simply rich in the bank while bankrupting every other part of your life.

So, about tax... People still contact me every day asking me to do their tax.

I don't.

I haven't provided tax-agent services for years.

Following my bankruptcy, I no longer held the professional registrations associated with that chapter of my career, and I made the conscious decision not to rebuild my work around tax compliance.

Because by then, I knew my work was somewhere else.

Today my role is education, strategy, financial empowerment, business development, wealth creation and helping people understand the financial world around them.

Where regulated tax, accounting, legal or financial advice is required, I believe in working with appropriately licensed professionals.

My job isn't to take your power away by becoming another person you blindly depend upon.

My job is to help you become a more informed, capable and powerful participant in your own business and financial life.

Why work with me?

Because I haven't learned business exclusively from textbooks.

I've built businesses.

I've lost businesses.

I've advised businesses.

I've worked inside accounting practices.

I've worked alongside bookkeepers, accountants and tax professionals.

I've studied accounting formally at diploma, undergraduate and postgraduate levels.

I've worked in financial reporting, taxation, bookkeeping, audit support and CFO-level environments.

I've studied human behaviour, healing, spirituality and consciousness.

I've experienced bankruptcy and rebuilt.

I've seen what happens when people understand their money and what happens when they don't.

And I've spent almost two decades asking a question that still drives everything I create...

How do we use business, money and wealth to create better lives, stronger communities and something meaningful enough to leave behind?

That is the work I'm here to do.

And why might you not want to work with me?

Because I will probably ask you questions you weren't expecting.

I won't tell you that manifestation will fix a broken business model.

I won't tell you money doesn't matter.

I won't tell you making more money will magically make you wealthy.

I won't let spirituality become an excuse for avoiding your numbers.

And I won't encourage you to hand your power to me, another coach, an accountant or anyone else.

I've challenged conventional thinking throughout my career, and that hasn't always made me popular.

Some accounting professionals have been incredibly supportive and inspired by the work I've created. Others have strongly disagreed with it. My public work has attracted complaints, scrutiny and regulatory attention, including an ATO and AFP search in a chapter of my career.

Those experiences changed how I work and what I choose to speak about publicly, but they didn't change the reason I do this work.

I'm not interested in fighting systems for attention.

I'm interested in building solutions.

So if you're looking for someone to simply tell you what you want to hear, I'm probably not your person.

But if you're prepared to understand your business, confront what isn't working, take responsibility for your decisions, build something meaningful and create wealth without losing yourself in the process...

Welcome to my world.

I'm Abbey Rose

The Spiritual Accountant

And I'm here to help you create, manage and protect wealth in a way that serves your life, your business and the legacy you're here to leave.

Start Listening

From the Podcast

EPISODE 27

Truth is Your Greatest Currency

Go deep into soul purpose, legacy, and why your truth, not just your skills, is your greatest currency

EPISODE 34

The Real Riches Begin When You Own Your Value

In this episode, I unpack the spectrum of empowerment: from people-pleasing and over-giving… to the inflamed ego and overcompensating for feeling unworthy.

EPISODE 45

Breaking the Illusion of Money

We explore the evolution of my relationship with money, from seeing it purely through the mathematical lens of accounting to questioning everything I had been taught about money, energy and manifestation.

Prosperity is not something you chase, its something you remember

Copyright 2026. Abbey Rose. All Rights Reserved.